Warren's $45 Million Dollar Idea

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Warren Wilson is the inventor of BetterBlocks, the first building block toy for children to really challenge Lego in the marketplace. With BetterBlocks you can build models which bend, shape curve and move! With regular blocks (LEGO) you can only build models which are ridged; they don’t bend or move. BetterBlocks ended up being a $45-million-dollar idea. In its prime, Warren is proud to admit, it gave LEGO a bit of a headache. BetterBlocks is no longer on the market today. However, Warren recently joined the inventRight Bootcamp Coaching program to learn our 10-step system of licensing product idea and is considering licensing BetterBlocks again.

He joins world-renowned licensing expert and inventRightTV host Stephen Key to discuss how he commercialized Better Blocks. Warren describes himself as a reclusive guy who was working out of a shed in his backyard in Adelaide, Australia when he had this idea. He ended up licensing BetterBlocks to a DRTV company and within just 12 months, was thrust into a thriving international business. In its heyday, BetterBlocks were selling around the world in America, Europe, and Australia. To be honest, he says, he was sometimes out of his depth.

Warren had the idea in 1988. It took him a couple of years to make prototypes. Warren describes how his found his licensee and how he pitched his idea. He built an injection molding machine himself to make the blocks. He had about 1,000 blocks when he approached his future licensee. He literally took the blocks with him to the and asked: What do you think? His licensee filmed Warren and his blocks and then shared it with other people.

Warren explains the challenges of making this idea a reality, why persistence is key, and the importance of family support.

Warren, thank you for sharing your remarkable story on inventRightTV!

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here:

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